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With a little TLC, your beautiful, new jewelry should last you a lifetime. Ensure that it does by following our simple jewelry care tips.

  • As with all fine things in life, you should take the time to protect your jewelry and always store it in a jewelry box. Moisture and salts encourage the appearance of tarnish, so keep it bone dry with a desiccant packet. Do not store jewelry in the bathroom.
  • Keeping pieces stored in individual plastic bags will help prevent oxidation and scratches.
  • Remember to fasten your necklaces and bracelets when storing, to prevent them from getting tangled or knotted.
  • Regular cleaning will help jewelry retain its shine. You can gently clean your jewelry with warm soapy water and a soft brush to keep it sparkling. After cleaning, dry thoroughly with a soft cloth.
  • We believe jewelry should be worn daily, but there are a few activities where we recommend removing your jewels – remove jewelry when sleeping, coming in contact with harsh cleaning chemicals, or when holding adorable babies.
  • If you find yourself with a particularly stubborn knot in a chain, your best tools are a needle and some patience.


Bright yellow and very soft in its pure 24k form, gold is often alloyed (combined with other metals) to strengthen it and change its color. All 14k gold is 58.5% pure 24k gold (you might see 14k stamped with a 585 to represent this karat type). For example, rose gold is created by adding copper to the 24k gold, and white gold is made by alloying it with silver or palladium.

Containing no oxides, gold is the only precious metal that will not tarnish. Having said this, it is a relatively soft metal and care should always be taken with your gold jewelry. Generally, the higher the carat weight, the softer the metal (14kt is more scratch resistant than 18kt or 22kt).

Gold should be cleaned regularly in order to maintain its beauty and patina. A soft, lint-free polishing cloth is an effective way to keep gold jewelry looking its best.


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